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During the class the participants will learn:
- how to incorporate innovation into corporate strategy, define challenges and develop new products
- proven recipes of visualising and creating strategies and new markets shaping with the use of Blue Ocean Strategy tools
- discover how to create innovations based on systemic analysis of unmet customers’ needs with Outcome-Driven Innovation
- experience an integrated overview of leading methodologies in practical applications on real business challenges
- exchange ideas and experiences with other executives
Objectives
During the two-day seminar participants will:
- define the Innovation Gap of their own organisation and assess its growth capability
- understand what customers really want with Strategyn’s Outcome-Driven Innovation™
- learn how to prioritize product & service portfolio opportunities for growth
- get new proven tools and methods for designing own products & services
- learn how to conquer new uncontested market space in a practical session on Blue Ocean Strategy application
Points dealt with
Day One :
- introduction to Corporate Innovation 2.0 principles
- goals for Organic Growth – defining the Innovation Gap & Ambitions
- how much innovation does my company need? radical new business models or incremental improvements?
- what are our innovation priorities?
- which types of innovation are we looking for?
- innovation Capability Assessment with IC Rating – The Hidden Roots of Innovation
- strategy and business model
- organization - processes and infrastructure
- management's and employee's competencies
- external relations - brand, customer relations, networks. Current and desired status will be assessed, reasons and possible actions for improvement will be discussed in groups.
- formulating and visualizing innovative strategies - Blue Ocean Strategy (BOS) tools and frameworks
- interactive world cafe group work using Innovatika’s BOS workmat and official tools developed by INSEAD Professors Kim & Mauborgne
- mapping product/business portfolios with PMS (Pioneer-Migrator-Settler) Map
- visualizing strategic moves and position with Strategy canvas
- buyer Experience Cycle
- six Paths framework
Day Two :
- introduction to Outcome-Driven Innovation – Developing successful new products and services
Strategyn is a pioneer and leader in Outcome-Driven Innovation — a methodology that transforms innovation from an unstructured process into a predictable, rules-based discipline – bringing lower costs and high success rates to companies striving for growth through innovation.
- innovation strategy formulation
- understanding what (non)customers want through job-based analysis
- customer input (job and outcome statements) collection
- quantitative definition of biggest opportunity areas (unmet, important needs)
- next steps – planning own corporate initiatives
Based on gained and tested knowledge participants will define innovation-related priorities for their organizations. Each participant will develop an action plan, then a consultation with experts or peers will be available.
Pedagogical Method
practical workshop, presentation
Audience
any other business leader interested in ways to stimulate organic growth through innovation, Board Member, business owner, CEO, COO, director and manager responsible for Strategy Marketing Product Management and Business Developement in large company, entrepreneur, VP of Strategy Innovation and Marketing
Language
english
Teacher
Sergiusz SAWIN, Chief Innovation Architekt, Innovatika Sp. z o.o.
Sergiusz Sawin’s deep background in innovation stems from his extensive experience working for Kraft Foods Poland (KFP), where he held various positions in finance and marketing and was primarily focused on product innovation strategies. During his career at Kraft, he was involved in more than a dozen market innovation projects and gained expertise in different research methodologies. Several of his new product development projects resulted in the launch of innovations that became key products in KFP confectionery portfolio. He also initiated and coordinated international communities of practice related to consumer promotions and brand equity building. Mr. Sawin has acted as an innovation consultant for numerous clients, including 3M, Polish Telecom, Citibank, Danone, Siemens, and Heinz, advising on the development of innovation strategies and innovation campaigns, the improvement of new product development processes, and the introduction of breakthrough products. Mr. Sawin is also an experienced trainer and facilitator: he has run workshop sessions for groups of as many as 300 people.
Duration
2 Days
Date
26-27/01/2010
9:00 a.m. - 5:30 p.m.
Place
CRP Henri Tudor - 29 avenue JFK - L-1855 Luxembourg
Price
EUR 1,650 VAT excl.
Registration form Pdf file - 765 Kb